Stay Visible to the Customers Who Matter
Programmatic Display Advertising helps your business stay in front of the right audience as they browse websites, read news, use apps and move across devices.
Canopy uses programmatic advertising technology to deliver digital banner ads to carefully selected audiences based on factors such as interests, online behavior, demographics, location and previous interactions with your business. The result is a highly targeted way to build awareness, reinforce your message and drive potential customers back to your website.
Reach the Right Audience Across the Web
Your customers do not spend all of their time on one website.
Throughout the day they may read local news, check the weather, research a purchase, browse an app or visit dozens of different websites.
Programmatic advertising allows your business to stay visible throughout that digital journey.
Instead of purchasing ads one website at a time, Canopy uses real-time technology to evaluate available advertising opportunities and deliver your message to the audiences that best match your campaign strategy.
What Programmatic Display Can Help You Accomplish
Build Brand Awareness
Put your business in front of potential customers repeatedly across websites and apps.
Consistent visibility can help people become familiar with your company before they are ready to make a purchase.
Reach More Qualified Audiences
Programmatic advertising allows campaigns to move beyond broad geographic targeting.
Audiences can be developed around characteristics such as:
Canopy combines contextual, behavioral and location-based targeting with first-party data capabilities to help businesses reach more relevant audiences.
Drive Website Traffic
Display ads can encourage potential customers to visit your website, explore a service, learn about an offer or take another action.
Stay Top of Mind
Many customers do not purchase the first time they encounter a business.
Programmatic Display helps maintain visibility throughout the buying process so your company is easier to remember when the customer is ready to act.