Be There When Customers Are Ready to Search
When someone searches Google for a product or service you offer, that search can represent real buying intent.
Canopy’s Search Engine Marketing campaigns help your business appear in paid search results when potential customers are actively researching, comparing options and looking for a business to contact. Powered by Paid Search technology and expertise, we help connect your business with high-intent customers at the moment they are looking for what you offer.
Reach Customers at the Moment of Intent
Search advertising is different from many other forms of marketing because the customer is already taking action.
They may be searching for:
• A roofing company near them
• A dentist accepting new patients
• A new vehicle
• A restaurant for dinner
• A local attorney
• A heating and cooling company
• A hotel
• A home builder
• A specific product or service
Instead of interrupting someone who may or may not be interested, Search Engine Marketing allows your business to appear when a potential customer is actively looking for an answer.
Canopy identifies Paid Search as an important part of the purchasing process because consumers commonly use search engines while researching, comparing and ultimately deciding what to buy.
What Search Engine Marketing Can Help You Accomplish
Generate Qualified Website Traffic
Paid Search can drive people who are actively looking for your products or services directly to the most relevant page on your website.
Generate Leads
Campaigns can encourage potential customers to:
• Call your business
• Submit a contact form
• Request an estimate
• Schedule an appointment
• Visit a location
• Make a purchase
• Take another meaningful action
Reach High-Intent Customers
SEM targets searches built around carefully selected keywords.
That means your ads can appear when someone searches phrases closely related to your business and the services you provide.
Compete for Valuable Search Visibility
Search results can be competitive.
Paid Search gives businesses an opportunity to appear prominently for important searches even when organic rankings are difficult to achieve.
Support Seasonal Business Goals
Campaigns can change as your business changes.
Canopy notes that SEM campaigns can adapt according to season, inventory, goals and other business conditions, making Paid Search especially useful for businesses with changing priorities throughout the year.