Reach Your Audience With the Power of Video

Video advertising combines sight, sound and motion to create a message customers can see, hear and remember. Canopy’s YouTube and Streaming TV campaigns help businesses bring that impact to targeted digital audiences across YouTube, connected TVs, streaming services and other internet-connected devices.

Powered by Canopy’s video advertising technology, these campaigns combine the storytelling power of television with the targeting and measurement capabilities of digital advertising.

Bring Your Message to the Big Screen—and Beyond

The way people watch television has changed.

Customers now move between YouTube, streaming platforms, smart TVs, mobile devices, tablets and computers throughout the day. That creates new opportunities for businesses to reach audiences with professional video advertising without relying solely on traditional television schedules.

Canopy helps determine where video fits into your marketing strategy, who the campaign should reach and which video advertising option makes the most sense for your goals.

Two Powerful Ways to Reach Video Audiences

YouTube Advertising

YouTube advertising helps place your video in front of targeted audiences while they watch content on one of the world’s largest video platforms.

Instead of relying on people to discover your video organically, paid YouTube campaigns allow your business to intentionally reach audiences based on relevant characteristics and behaviors.

YouTube campaigns can be used to:

AdCellerant’s programmatic YouTube campaigns can target audiences using signals such as content consumption, online behavior, location, search data, IP information and demographic characteristics.

Streaming TV Advertising

Streaming TV brings your commercial into professionally produced television programs and streaming content viewed through internet-connected devices.

Streaming TV includes both Connected TV and Full Episode Player inventory, allowing commercials to appear on smart TVs as well as desktops, tablets and mobile devices.

That means your business can combine the impact of a traditional television commercial with the targeting capabilities of digital advertising.

Streaming TV can help businesses:

• Build strong brand awareness

• Reach cord-cutters and streaming audiences

• Deliver commercials on large screens

• Reach targeted households and audience segments

• Reinforce other digital advertising

• Extend traditional television campaign

• Stay visible during premium entertainment content