Social Advertising vs Social Media Management

Social Media Advertising and organic Social Media Management are related, but they are not the same service.

Social Media Advertising uses a paid budget to deliver targeted advertisements to selected audiences. The goal may be awareness, traffic, leads, conversions or another measurable campaign result.

Social Media Management involves creating and publishing regular organic content to a business’s social pages, engaging with followers and maintaining the day-to-day presence of the account.

Paid advertising can extend the reach of strong organic content by placing it in front of a larger, targeted audience instead of relying only on organic distribution.